The Popenelo Story

Popenelo was born out of a desire to bring our love for the coast to life through the apparel we wear. Visualising Poppy and Penelope's memories through simple yet striking hand drawn illustrations by the family in creative ways. Combined with a commitment to sustainability by using only 100% organic cotton, we have created a series of wearable art that represent the sun and sea.

  • Beach with cliffs and ocean under a clear blue sky
  • Scenic view of Fistral beach and ocean with a clear blue sky.
  • Child standing on a blue surfboard at the beach with ocean and sky in the background
  • Tropical beach with clear blue water, green mountains, and a few people enjoying the sun.